To get more customers browsing your shop on Shopify, you need to know Shopify SEO in detail to get organic search.
When your goal is to drive traffic to your Shopify store, there is no better and less cost-effective opportunity than SEO.
It can increase the percentage of potential customers browsing your store when you spend more time optimizing your store web pages properly.
You also know that SEO will take longer compared to Google ads or ads on social networking sites, as they are faster in directing traffic to your store on Shopify.
Therefore, optimizing search engines (SEO) is the best practice that a merchant on Shopify can do.
Definition of Shopify SEO.
SEO Shopify can be defined as the optimization of search engines on the web to give a better result in the appearance of the store.
SEO can be applied to any website, and Shopify SEO is focused on helping retailers who use Shopify CMS earn more classified keywords and more organic traffic.
Some challenges will face e-commerce sites concerning SEO, and these challenges can affect the performance of the search engine negatively, and among these challenges, I will mention the following:
- Google search engines like the content to be long and in-depth, while the content of product pages is thin, and it may be difficult for the merchant to enhance its presence in the search.
- E-commerce websites contain duplicate content, with a lot of web pages for the same product or automatically generated you will encounter duplicate content.
- Google search engines prefer a high-quality site structure, and e-commerce retailers on Shopify can be swayed by a sign that the site structure is poor.
- The biggest mistake that Shopify retailers can make is not using the scheme, the scheme will help Google's crawlers understand and promote your products.
You can be sure that your Shopify website does not suffer from the challenges that most e-commerce merchants face, and you can start with this article that will introduce you thoroughly to Shopify SEO.
Automated search engine optimization in Shopify.
The Shopify platform includes the SEO feature, and this feature makes it easier for the merchant to improve the SEO of his site.
Automatic SEO Features in Shopify:
- 'rel-canonical' This Shopify default feature avoids search engines' bargaining for duplicate content.
- robots.txt and sitemap.xml, these files are automatically generated in Shopify.
- Google search engines prefer to rank secure pages that use SSL certificates, which is also an automatic feature in Shopify.
- Create page titles automatically including your Shopify name.
But you have to know, despite the advantages that Shopify provides you within optimizing the SEO of your store, you will not be in the best results if you rely only on them, because the field of search engine optimization is wide and numerous field.
10 things to do to improve your Shopify SEO.
SEO is going to take work when you initially set up your Shopify store, then you will improve it for the life of your store.
We will list the most important things to organize the checklist according to improvement, and the steps can be repetitive or you take it one time, but mostly you will have to repeat the majority of the steps when you add a product or any new page on the Shopify store.
1. Invest your business in one niche
The URL of the store is visible to searchers, and it gives a higher SERP result. Niche domains will appear more professional to buyers, and this leads to higher click-through rates and better search engine optimization.
Shopify retailers can purchase a custom domain from Shopify or from online affiliated domain providers.
You will add the domain of the store in the settings menu and then choose the domains in your account.
You can get your own domain name from Godaddy.
2. Choosing quick response niches.
The Pages experience has been updated in the last year, so fast page load times will become non-negotiable, for good rankings in Google search engines.
Although bright themes are more attractive to the visitor, it is better to choose optimized themes to increase the speed of page loading and speed of performance.
Google indexes the mobile-friendly versions of its web pages, so you need excellent mobile performance.
The merchant on Shopify can check the speed of his store, and compare it to the pages on other stores from the dashboard or from the PageSpeed Insights report, and here you should beware if the loading score is low, it will affect your ranking in the top search centers in Google.
3. Shopify store analysis tools.
In Shopify there is a panel called Shopify Analytics, this panel can give you an overview of your metrics in the store.
But you will need to set up some tools in addition to Shopify Analytics, to understand where the traffic on your Shopify store is coming from, and how the user traffic in the store after finding you from the search.
You have to set up both Google Analytics and Google Search Console, these two tools from Google are among the most important tools for all website owners, and they are completely free.
After you create an account on Shopify, you have to follow two basic steps:
- Submit your sitemap on Shopify to Google Search Console.
- Add the tracking code from Google Analytics to your Shopify store.
4. Shopify SEO apps.
In the Shopify App Store, you can find a lot of applications that help you ensure the best ranking in the search engines, and I can recommend some applications for you:
- Plug-In SEO: It is similar to Yoast SEO. If you have dealt with WordPress before, you will know it, and this guarantees you the best ranking for search engines.
- SEO Pro: This application optimizes the most advanced search engines.
- Smart SEO App: It is a low-cost app compared to the results it provides to users in SEO Shopify.
5. Keywords.
First of all, you should define the keywords related to your store niche, they should be words that describe the products you will sell and that can bring in qualified buying traffic to your store.
Searchers can find hundreds of thousands of products that are similar to yours, but unique keywords will bring in the buyer and discover what they are looking for.
Ranking for some keywords can be easier than others, an important part of search engine optimization, and this is what presents the best chance for your store to stand out.
There are metrics that you must consider to attract the attention of the buyer, and here are these metrics in the following points:
- The scale of search volume for the word: The keywords must reap a reasonable number of searches per month, and expensive, it will not reach anyone.
- CPC metric: By this, we mean cost-per-click, which represents a higher cost-per-click to convert higher traffic, and it is more prevalent with business words or transactions.
- Word Difficulty Scale: To be able to rank your page in the first results of the search, you must make sure that you choose a target for keywords that you can realistically compete for.
You have to improve the keywords that appear to the buyer on product pages or in categories, as people who search for specific keywords and then reach your store through them are more inclined to buy.
You can take advantage of the store's blog, optimize your keywords to attract search visitors.
6. URL optimization.
To improve your rankings in Google, there are a few things you should do with your URLs:
- Make short URLs.
- Make your URLs contain targeted keywords.
- Stay away from unimportant words such as and/or / / etc...
The merchant on Shopify can edit the URL paths in the search engine preview menu, located at the bottom of the pages in the Shopify CMS.
7. Improvement of meta tags.
When you start editing your search engine listing, be aware that you have improved the meta tags in the SERP result, which means meta description and title tag.
Note that character lengths should not exceed 60 characters for tags in titles and no more than 160 characters for meta descriptions.
For Google search engines to understand what you are talking about in your content, they start searching in these parts of the page data, i.e. descriptions and titles, so they will be promoted on search engines.
The visual meta description can affect the click rate of searchers, as Google bots are smart enough to understand the words that are semantically related to the keywords in your store.
You should write the tags naturally and describe the content of the page completely.
8. Content optimization tool for product descriptions in Shopify.
Inappropriate or thin content on product pages on Shopify is not valid and even dangerous for improving your site, so you need to be sure that you have taken enough time to craft the original product description that includes keywords related to the content.
The content optimization tool has the advantage of identifying keywords that are more relevant to search engines and showing strong signals for your products, try to include them naturally to raise your product ranking in search engines.
9 . Recreate and improve the alt text.
On your Shopify site, there will be a lot of images that display the special products in your store, and the Google search network needs to be able to read these images.
You have to name the images with description and alt text and be rich with keywords, this also helps people with visual impairments to get to your Shopify store easily.
10. Create a blog for your store to be able to target long queries.
When creating content for your Shopify blog, it should be of high quality and include long-tail tags that are relevant to the store’s content. This will make you attract users.
Creating a blog will answer all the questions that users ask about your store products on Shopify, and increase your brand awareness.
It is also an excellent way to increase your store's keyword position so that your store ranks properly in search engines.
last words.
Learn the basics of Shopify SEO, and then take the appropriate steps to be able to outperform the competitors, and increase your ranking in search engines, this is a great way to be able to reduce costs and gain more customers.
Follow the tips I included in the article, and you will see results on the Google search engine, to increase traffic to your store.