Your Etsy store is constantly in need of search engine optimization so that you can increase your sales. In this article, we will present the most important tips to help you improve your Etsy store in terms of product listings, tags, and increase traffic.
If you are making or selling products and they are really special, then I advise you to start a new store on the Etsy platform.
Etsy is an exhibition of the most important and unique products, so if you sell one of your handicrafts or one of the rare products, Etsy is a competitive selling platform.
And you may be asking yourself now since Etsy is competitive, how can I make my products stand out and attract buyers?
In fact, your Etsy store is not much different from anywhere on the Internet, all websites need SEO so that you can appear better in search engines.
I will give you some tips that will help you to show your store in Etsy on search engines, it can help you to appear more and bring in traffic.
Ranking on Etsy.
If you are interested in optimizing your Etsy store, you must understand how to choose which listings are shown to buyers at the beginning of the search.
When Etsy finds the listings that the buyer has searched for, he identifies some of the things that make him show the order of the listings, and the listing factors on Etsy consist of several main factors, the following I will put them in ordered points:
- Relevancy of the list to search terms.
- Store and product quality.
- The time the list was added.
- Customer evaluation.
- Shipping rates and product delivery.
- The language the store uses.
- buyers habits.
You will not get the same ranking results for each user on Etsy, because it designs the search results according to each user to match their behaviors and searches on the site.
the main words and tags.
A lot of sellers on Etsy are creative, and they think it's worth highlighting their creativity in their Etsy playlists.
For example, if you sell a unique artistic product, you can give it a name of its own and use the same name as the title of the list, the Etsy stores here are similar to their counterparts in online stores, in terms of the keywords used, to show to are searching for.
So don't try to add a fun or original title, it could be that this title doesn't describe the product accurately, and therefore it won't be found.
You'll also be more accommodating of details, as using long keywords on Etsy
It is very important as you would on any website, to be more accurate in describing what you are selling.
These words can bring buyers close to you to buy from your store, as these shoppers know what they are looking for, so their searches will be more accurate.
And you may be thinking when you find a suitable keyword for a product, you can use this same word for all the products in your store on Etsy, in an attempt to get you good traffic, and this is not true, you should not use the same keyword repeatedly.
Etsy will not care about the quality and splendor of your store or how many times you improve your store, because it will only display your lists how many times in search lists, and this means that if you use the same keywords repeatedly and in several lists, those lists will never appear to shoppers.
If you repeat the same keywords you will compete with yourself first, then other stores, so if you have more than one similar listing in your store, you should use different keywords for each one.
Don't forget to take advantage of the tags available to you in your Etsy store listing, these are a good way to tell Etsy about the content of your store.
There is a chance of 13 tags in each listing, you can use all of them and use different keywords to express the products you sell, search for the terms that most match your main listing.
Optimize your Etsy store sections.
You should constantly keep improving the sections in your store, these sections help you maintain the order of your store.
You can categorize the listings in your store into several sections according to similar products, to be able to keep them organized in an organized manner.
Organizing Etsy listings is an important part of SEO Etsy, which is a great reason to use sections in your store, and it is also a great opportunity to add more keywords in your store.
To be smart and get the most out of all sections of your Etsy store, you have to use keywords in every section available to you.
But the keywords you want to rank should be a good description of the multiple categories to make it easier for buyers to search for them.
Links to listings for Etsy.
Etsy SEOs neglect what the merchant has listed in their searches, but buyers who tag and link the store affect the store's ranking.
Etsy store searchers will see that other people have rated your store and talked about it, this is a good way to attract new traffic.
When other people are talking about your store in Etsy, you will reach a new audience that you could not reach on your own, and having other people talk about you as a merchant or about your store will add and explain to many about your business.
You should focus on your store’s social media, this will foam the store’s backlinks, and your website can be ideal for link boosting.
This means that the more active and visible you are on social media, the more people will learn about your business and give you a new opportunity to drive traffic to your store and listings.
Free shipping method.
There are options for an Etsy seller to cover the costs of shipping the products or to ask the buyer to pay for the shipping, and because this is a choice for the seller, some sellers may choose to have buyers.
Despite this, the free shipping option for buyers can be a great way to get more customers to see your listings on your Etsy store.
Etsy rewards sellers who offer free shipping to buyers with priority appearing in the search engine, because it is a better option than paying shipping costs.
Everyone loves to get free shipping, and this encourages a lot of buyers to buy from your store, but think if the shipping fee is good for you, you should consider it.
Final words.
Don't plan on getting all the benefits of optimizing your Etsy store, even though search engine optimization is essential for it to appear in buyers' search results.
Don't think that you made a mistake just because you didn't see quick results from optimizing your store's engines on Etsy, because this optimization process is long-term and requires more patience.
The time it takes to optimize your store can be a long time, but as your listings begin to attract interested customers and buyers, you will find that the effort is worth it.