Your Shopify SEO strategy can have the biggest impact on your sales. In this article, we are going to introduce you to the best strategies to make an impact on Google search engine rankings.
It is no secret to everyone that retail has become an industry that is experiencing significant growth in recent years, as many people are turning to online shopping.
Recently, after the Corona pandemic, the world turned to online shopping, which gave e-commerce the character of convenience for everyone and made it more crowded.
For this reason, a lot of retailers are turning to a platform to sell, and Shopify has attracted a lot of new merchants who want to move their business from the ground floor to online commerce.
In fact, many companies around the world have succeeded in using the Shopify e-commerce platform, but it is a huge field for competitors in many areas.
You may be asking yourself now, what can I do to set up my Shopify website?
The surest way to increase traffic to your Shopify store and increase your sales is to capture organic search traffic.
Optimize your software for Shopify SEO, it will earn you a higher ranking on Google search engines and increase your visibility and sales.
One of the best features of Shopify in SEO is that it is not difficult, you have to understand some basic things and strategies, and you will be able to achieve great SEO results.
Shopify SEO
SEO can be defined as a series of strategies that a merchant uses to make search engines determine the usefulness of a store to users.
These strategies can be anything to develop content and create a unique user experience, the main goal is for Shopify to be a suitable source for buyers.
The higher your Shopify rank in the Google search lists, the more likely Google will recommend it to others.
These high rankings are the most important point for e-commerce sites, as a Shopify store that ranks high in Google search engines gets many times more traffic than a store that ranks second.
Shopify SEO optimization strategies are a little different from SEO for other websites, it means that the merchant not only improves their content but also improves product listings.
This can cover some issues that negatively affect the store's ranking in search engines. This makes the merchant give an important reason to increase his interest in continuing to grow his own sales on Shopify.
Ways to improve SEO Shopify.
Shopify merchants can take advantage of SEO-friendly features, they can edit the title tags of product pages or URLs, they can also set meta descriptions to meet the needs of visitors, and it can take more than that to increase your visibility in search engines.
Here are some ways to increase the visibility of your Shopify store in search engines.
1. Improve the look and layout of the store.
Organizing your Shopify store content is very important for SEO, but when someone visits your store online, they want to find the items they are looking for easily.
As a Shopify merchant, you should organize your store structure, create a positive user experience and organize your store contents into simple categories.
Don't take your customers away from the home page, because the user doesn't want to get stuck in a maze of links to the product.
Put your products on the following form, the main page, then the category, then structuring the product page.
This will facilitate the movement of customers in your store, increase the percentage of crawl to your store and increase your sales as well.
Increase the credibility of your store by adding an About Us page, a contact us link, and a search bar. These pages will increase the percentage of trust between you and your customers and connect customers to your store easily.
2 . user satisfaction.
It is beneficial for your Shopify business and for search signals that the shopper remains satisfied with your site, and thus browses your store more.
When designing your site, keep the customer in mind, and ask yourself, what should I do to reduce customer frustration while visiting my site?
Remember that you have to ensure the speed of the site for the customer so that you get a positive customer experience because we live in a time of speed, this will give instant output to the customer.
In studies, the percentage of shoppers who expect a web page to load in 2 seconds is 47%, so your Shopify site should be fast.
When designing your store stay away from sliding images and use small and compressed product images, this will speed up the site loading process.
Another important tip is that you should remove unused apps that are running in the background, and use the responsive theme.
These designs will look great on any device, be it a desktop computer or a smartphone.
You will reach a wider audience when the content of your Shopify store is translated to multiple platforms, and it will improve the user experience.
By improving the usability of your store on more than one device, you will be able to improve the likelihood of getting a higher search engine ranking and don't forget that 48% of shoppers use the mobile device.
3 . How to view Shopify groups.
Offer product groups to customers to improve the user experience and boost your SEO results.
The collection in Shopify is some products that you classify into different categories in your store.
By bringing collections together, a visitor will search for items in your store faster, make their shopping experience easier, and attract search engines.
Search engines use semantics and context to get an explanation of Shopify's listings and products.
Groups provide opportunities to create comprehensive descriptions through the use of targeted keywords.
This can help make your store pages easier to use and thus improve the semantic understanding of search engines.
In Shopify, the manual assembly feature is the tool that helps you to group your products together in a batch.
And you can create these groups automatically to show the new products in time (ie, to show the products during the holiday time, for example).
In the Shopify navigation menu, each page links to a group, after which it links to individual product pages, which means it gives you the opportunity for excellent internal links.
This is very important for Shopify SEO because it shows the relevance of the page and the strength of your store, which means the strength of a higher ranking in search engines.
4 . Target keywords.
Keywords are the basis for improving the visibility of your site in search engines because this is how the customer reaches your store.
You have to identify the keywords that drive traffic to your Shopify store, start by putting yourself in the customer’s shoes, and look at the terms you enter to find a product?
Now that you have collected some information about your customers when they want to browse your store, use what you have previously collected to better understand what your customers actually want.
We can divide the intent of the keywords into several points:
- Relocation means that customers search for a specific store.
- Answer customer questions.
- A visitor searches for information that leads to a purchase.
- Transactions, that is, the visitor makes the purchase.
When you already understand what the customer wants at the different stages, you will be able to target the right keywords at the right time.
You can look at competitors' pages to get inspiration about the keywords they use to attract customers.
Social media is also a good way to get to know your customers more closely, you can have discussions about the products that customers want, and learn about the terms used by visitors.
5 . Product Page Optimization
You have now got a simple and organized store structure, and you have used targeted keywords, now it is time to optimize your store pages.
You will now start with the pages that achieve the most conversions because they are the most profitable pages in your store.
The starting pages are the home page of your store, then go to the main product groups, and finally the best-selling pages.
In the first line of the search results, the titles of the pages will appear, and you will tell the searchers about the content of the page. You can put it in any way you want, but it must be consistent.
Metadata may influence the decisions of users, it can make them click on it and reach your store or not.
You have to use original content that includes targeted keywords and matches the basic needs of your visitors, but do not force keywords out of your mind.
Weak keywords negatively impact your SEO, keywords should be natural and describe the value of the product you are offering.
6 . List your store in Shopify in international markets.
In the past, you had to use another retailer to be able to sell outside your country.
But Shopify launched Shopify Markets so that merchants can sell directly to their customers around the world
The merchant will not need to convert currencies or use the language of the other country, impose customs duties and taxes, etc...
Shopify SEO errors and fix them.
Shopify provides a lot of SEO tools, but it also has some flaws in terms of SEO optimization.
From what you will know now, you can plan to develop an effective strategy to improve your Shopify SEO.
1 . Avoid repetition of content.
Search engines get confused when you see that many sites have the same content, so when you optimize product pages on Shopify you will find many cases where your products are similar to other pages.
Shopify does not support item tagging that reduces this confusion, and since search engines love exclusive content, you may not rank highly for your Shopify store.
This is not good news! But don't lose hope.
Go to the back end of your Shopify store, update your internal links, and then prioritize those links so search engines don't see them as duplicate content.
2 . Cognitive coding of templates.
The Shopify platform is characterized by the fact that it offers merchants a lot of features to create their stores in a way that attracts attention, attracts traffic, and thus attracts profits.
Unfortunately, some of the templates listed on the platform require coding knowledge in order for the merchant to take advantage of all the template features.
If you do not have knowledge of coding it can be difficult to make modifications to meta tags or descriptions and page titles, thus not appearing in search engines.
For most of the retailers on Shopify, the idea of coding is daunting, they can fail to improve the SEO of the store, or they will rely on someone who has the necessary experience to improve the SEO of Shopify.
You can see that this will break down your Shopify SEO, but simply choose your topics carefully, there are many templates that don't need coding.
3 . Robots.txt files.
Robots.txt files live in your Shopify store and are responsible for telling search engines what pages you want a visitor to look for on your site.
Robots.txt files are important for an e-commerce site that has a large number of pages that can negatively affect your search engine ranking.
When you start tuning Robots.txt files in Shopify, you help to index search crawl away from the places on your site that don't need indexing.
Stay away from the competition in Seo Shopify.
The Shopify platform is one of the best platforms that you can deal with when it comes to transferring your business to the Internet because it is easy to set up and simple and provides many new income opportunities.
You will need more effort for your store to succeed on Shopify because even the best store will not succeed without effort, you must attract more visitors and buyers to keep your business going.
By implementing the things that I mentioned in this article, you will be able to appear in search engines, increase the percentage of your customers and enhance your sales.