You can improve your Etsy store SEO with lots of SEO tips, and more steps that enable shoppers to find your products.
Search Engine Optimization (SEO) is an art in itself, as it enables you to rank in the search engines easily by optimizing your website.
What do we mean by search engine? Search engines define the index that contains all the pages listed on the Internet.
There are over 130 trillion pages individually, all of which make up the web, and new and new pages are being added every second.
Search engines check all the pages they fall into, based on the words added in them or the links on the page, this helps determine the topic for that page.
Search sites are indexed pages that make it easier for the researcher to reach the topic he wants easily through certain words, and the most important search sites are Google, Yahoo, and the search engine Bing.
Hundreds of thousands of searches are performed every second on search engines, and these engines help people find what they are looking for on the web by scanning indexes and pages for keywords that match the word the user searched for and then matching the results to pages containing information related to the search.
Importance of SEO for your business?
Research is the basis of finding specific items that the online shopper wants, and the products that you sell or your brand can be discovered through the research conducted by customers, so you should set one of your goals to appear on the first pages of the search with the help of your brand’s keywords.
The place they appear in the search results is called your search ranking, for example, if you sell custom gold rings, you should take care of appearing on the first pages of search results for these words.
Google updates rankings and usually makes changes to how first page rankings are determined.
Optimizing your Etsy store or website using keywords is the best practice to improve your visibility on search engines and get you on the first pages of results.
For a shopper to find your brand you should improve the terms related to the products you sell on your Etsy store or your website, for example when you want to sell flower bracelets, you should include “rose jewelry” as a search term.
An SEO site is useful for shoppers because search engines want to know if the user got the information they searched for or not.
Some terms can help you understand SEO better, I will mention them:
Relevancy Search engines determine relevance through your content and the links on your pages, and then determine the association of those pages with a user's search.
- Ranking. Search engines display results that are most relevant to your search terms, and this is what makes your ranking on the first pages possible.
- The search query is the terms that the user types in the search engine.
- Keywords and these are the words that appear on the page that the user uses in search engines, so that the engines, in turn, match these words with your site.
Search engines and related pages.
How can search engines find the most relevant pages for a search? When a user searches for a specific term, search engines scan indexed pages for keywords that match the user's search terms.
You should include keywords in all aspects of your site, such as product pages, profile, about page, and blog of your site, this will help search engines find the topic of your site and show it to users who have searched for similar terms.
For example, your blog could be talking about children’s birthday parties, and a search engine searcher writes “children’s birthday ideas”, the search engines will match the main cats on your page and appear with the title “Children’s Birthday Ideas 2022”.
You must use keywords that accurately reflect your pages and what users can search for, and using more than one keyword that is not relevant to your site may harm your SEO efforts.
Search engines love to provide results that are relevant to the search, so try to take advantage of the opportunities you get to describe your site and your product, but you should keep the keywords of the pages on your site.
Important parts of your web pages.
Search engines scan your pages thoroughly, they look for context clues to determine the topic of your page, they scan the text included and links on your pages to look for keywords, and there is a key action of a web page that appears in search engines to determine the topic of the page.
The titles of your pages on the website.
The canonical title on your page, or title tag, is the words a user can click on in search results and is the first place a search engine looks for matching keywords.
The title of the page is the first thing that search engines look for to match the search results, and it is the most important factor to give your pages descriptive titles that include keywords relevant to the search to ensure that your pages appear in the first search results.
When someone searches for your store on Etsy, the title of the page that he will see in the search results will be the address of your store, so include the 55 characters in keywords, and you can also add your store name on Etsy to the store address, to help customers search about you easily.
Meta Description (Product Description).
Use the meta description that appears at the bottom of your Page title to add more about what your Page is about.
Adding keywords in your meta description won't help you rank up your site, so you need to quickly communicate your page content and entice users to click through.
When you create a new page on your site or blog, the text field that you will see: “search engines, here your meta description will differ. For example, the meta description in your blog can be where you can add your subtitle to the post, and the first 160 characters of The description for your product is the meta description for links in your store from search results.
The titles of your pages on your own site.
You can be more specific when you use the headings on your page to describe your content. When the title of the page indicates the content of the page accurately, it directs search engines better and helps users to know what content your page contains.
On web pages, headers appear above individual sections of the page, but the title a searcher sees in search engines is what he sees in a window tab.
Headlines that describe the real product and that can be read are preferred by the Google search engine, and the ideal headings are those that describe the product in short, readable terms and use keywords that accurately describe your product, such as the shape, size, or color of the product.
You should have clear and concise headings and keep only one H1 that fully describes the topic of the page, and then include a header for H2, H3, etc.
Higher numbers mean lower priority, for example, H3 is considered a subtitle of H2.
your page content.
Include some text on your page, to give search engines more definition of what your page contains, but don't write for a bot, try to make the content you provide readable, useful, and contains keywords relevant to the search, this will help your site to appear Significantly.
Pay attention to your sitemaps.
Sitemap An.XML provides the information a search engine needs to know what is on your website. It serves as a table of contents for your site.
The sitemap is automatically generated by site builders, including style.
brainstorming words.
Search engines check all parts of your website or in your Etsy store, to match the search results entered by the user according to the terms.
You should then improve your blog or site and include keywords that customers are looking for, and these words are related to the nature of your business and the searches you would like to appear in.
Brand-related keywords.
To appear in the search results, you must make your business name part of the title of your web page, and use your business name in the product description and on pages that include content such as the “About” page.
You can use your brand name in the domain name of your website so that users can find you easily, but this is not directly related to SEO.
Keywords and buyer lifestyle.
On each page you create on your site, you should have some idea about the searches and words people are using, and for the product page, you should create a category page and use the headers.
Give your product pages descriptive titles, describing the product you're selling eg, Valuable Jewelry: Rings. Then specify that further, what kind of rings do you sell? Now you have to create sub-pages or headers for silver rings or gold rings.
If you own an Etsy store, use a brief description of your store sections for the types of products in each section, as using “category style” names in sections containing keywords helps the buyer navigate your store and find you through search engines.
The shopper is more likely to be more accurate in his search, it is not reasonable to type in the Google search engine the word "ring", he has an idea of a particular type of ring he would like to buy.
You should be as specific as possible in the keywords that you use on your Etsy store, this will make your store more relevant to the search, and when the shopper is looking for exactly what he is looking for, he will make the purchase.
You should also create content for your store targeting keywords related to the products you want to sell, for your brand and your products to appear in search engines.
Creating a blog for your website and filling it with content targeting keywords related to searches is an excellent way to start showing off your products.
You can create content that answers all the questions that revolve in the mind of the shopper and provides more information that they are looking for.
Like creating a blog about engagement rings, with the headline "2022 Engagement Ring Trends for the Bride". It will help brides look for top tips on what to have on their engagement day, and introduce them to your brand and products at the same time.
Try to make your content writing about the product look natural, and don't worry about using keywords frequently.
Make sure that there are several ways to facilitate the shopper’s access to your store on Etsy, and you can do this when you include links to your products in the content of your blog that transports the shopper to your store and makes the purchase.
Search for popular keywords.
How to search for your brand or products on Etsy? You have to think about keywords that seem natural, and Google offers some tools that you can use to get keywords.
Google Trends is one of the tools that let you extract popular search terms, from a list of terms related to your site, and this tool is good for finding more ideas about your content.
For example, you can find comparisons about the products you offer, search traffic, and at what time the search for that particular term can be increased.
Things you should avoid in SEO.
The major search engines do not have complete transparency, including Google search, but you have to keep in mind that there are things that negatively affect your SEO.
Google does not tolerate those who try to tamper with its systems, so you have to create useful content on your website, written in natural language, and this avoids the penalty from Google.
Google's penalty for bypassing their systems can be to rank your website lower than their search pages if they see you're cheating their bots.
Focus on creating a website that is easy to navigate, has valuable content, and avoids all the junk.
Don't stuff your web page with more text that contains keywords and is less relevant to the search, try to write content that the customer wants to read and is useful to them.
You also have to put unique and original content for your brand, and not buy links, as you know some sites sell links to your site to boost your visibility in search results, but Google bots know if the traffic came artificially and punish you for this.
Also, one of the incorrect practices is to display one version of your website and display another version to users, which may negatively affect your site by hiding links and pages “anonymity”. Do not focus only on your appearance in search engines, you can also publish your brand on Facebook Or YouTube, or Pinterest. Whenever you can use the same name in the platforms it will be the best helper for you, for customers to find you by your brand name and find your social media pages.
Put your Etsy store link on your website or in your social media profile, this will help you to spread more widely and define your brand.
If a link or page on your website is disabled, the visitor will go to a 404 page, and this is the error page that appears to the user when a particular web page cannot be found. This will damage your search ranking, try to fix all broken links in your website, and redirect your previously removed pages to new search-related pages.