Etsy SEO, 8 tips for clients to find you

You have to understand Etsy SEO so that you can show your store and your products in Google search engines, as well as in the Etsy search engine.

SEO is a challenge because search engines will constantly change their way, but it is important for everyone who owns an Etsy store to be aware of the SEO requirements so that they can show up and get more customers.

In this article, if you own an Etsy store, we will help you through 8 simple strategies to appear in search engines.

How do Etsy search engines work?

Etsy provides shoppers with the products they are looking for via a specially designed search tool: This tool works in two stages, either by matching search or by SEO ranking.

When you understand how the Etsy search engine works, you will be able to drive visible traffic to your store.

When someone searches the Etsy engine and enters a term, the algorithms built into Etsy sort the tags, product categories, titles included, and attributes, so that the shopper gets the best results.

Then Etsy arranges the lists in the results that appear in the search, as it uses accurate information about each list listed on its platform, and it markets the products that the customer can buy, and the factors that Etsy uses can be limited to arrange the search results as follows:

• Matching tags, categories, tags, and titles with search terms, listings can appear in Etsy search results, and the most matching keywords appear in the first search results.

• The more buyers and viewers a list has, the higher the quality for that list will be, and therefore more visibility in the Etsy search box.

• When you create a new listing on Etsy, it helps you and temporarily boosts it to help determine the quality of the listing.

• Getting ratings from customers and completing an about section in an Etsy store helps in ranking search results.

• The shipping rates that you put on your products affect your ranking in Etsy's search engines, as they give priority to appearing in their engines for stores that ship for free or provide guarantees to shoppers in the United States.

• When creating an Etsy store, select one language for all titles, menus, and tags, and don't change that language.

• Your geographical location plays a role in the visibility of your store in the search results. If you are in Europe, Australia, or Canada, Etsy will take that into account, and Etsy is not a factor in searches in other countries.

• Etsy's algorithms display search results based on shoppers' habits, showing them products they can buy.

Etsy categorizes listings using CSR technology, meaning context-specific classification, which is what matters to the buyer so that he appears in search engines and is more likely to buy it.

Your search results will be personalized to each person, so if you decide to search for something you and your friend do, likely, they will not show the same results for both of you.

Now I will mention 8 tips that interest you to improve your SEO?

Choose an Etsy Store Address.

Put a short text about your store's products. This lets shoppers know what you're making. It's one of the things you can use to make an impact on Etsy SEO.

This address will be your Etsy store address, and it's the first thing an Etsy user sees when they search the search engine, so make sure you give your store a proper name.

You should give your store a name that indicates the type of products you will be selling.

Put your name in your store address If you know the products you sell are likely to be found by searching for your name, shoppers will be able to find you easily.

You will be able to preview the name of the store in Google search results, and you can put an address that includes 55 characters when you enter a new address or modify your primary address.

Define keywords for your store.

Putting keywords is a very important part of Etsy SEO, and you will now learn how you can put keywords for your store on Etsy to raise your store’s SEO.

First of all, you should know how Etsy's algorithms select lists and their positions in search results. Since a user's search must match the items originally in the Etsy search engine, exactly matching results will appear at the top of the search.

For example, if a user searches for "dog shirt", Bitsy's algorithms will collect items that include "dog" and "shirt" by listings or titles.

Then Etsy's algorithms will map the keywords to put the results in a search ranking of the most relevant.

Things Etsy considers when ranking results in search:

1. The exact match for the phrase is stronger in the search than matching the search individually, that is, "dog shirt" will be placed in the most relevant results and at the top of the search compared to the word "dog" or "shirt".
2. Etsy lists the most relevant in the search through the list containing keywords to search tags or by title alone, that is if a term appears in the search in both tags for the list or title.
3. The words that are at the beginning are more important than the words at the end of the phrase, for example, when a search for “small yellow dog shirt” is searched, its results will be higher than the search for “small yellow dog shirt.”

How to search for keywords to put in your Etsy store listings?

When you're identifying the top keywords that are doing well for your Etsy listings in search, you must first think like a shopper.

Put yourself in the shoes of a shopper If you were to buy a specific product, what words would you type into the Etsy search engine?

You can test these words when you put them in Etsy's search tool, and you will get results that you can decide if they will fit your store or not.

The buyer usually determines the search process, so you have to think of long keywords, as these keywords that contain three words, for example, or more sometimes will be associated with the number of sales due to the less competition for them.

For example, you can include a "golden custom name ring" in your keyword list, so a buyer can easily find your listing on Etsy by selecting the item.

It is also easy to depend on the description of the material of the product, for example, the color or size of the product, but there are other opportunities that you should not overlook so that you can easily reach the shopper, such as those who are looking for specific occasions.

In addition to placing your product descriptions, you should include search keywords that the buyer will use. Here are some examples:

• Etsy buyers can search for their special occasions such as "first wedding anniversary", "baby first year birthday" or "bachelorette party".

• The aesthetic style of the product, for example, if your product has a rustic, nature-inspired, minimalist style, etc.

• Offer solutions to the buyer by-product, such as keywords for a product to organizing drawers, or hangers to organize clothes.

You can use tools to improve your SEO and search for more searchable keywords, such as Google Keyword Planner, and there are Etsy search tools such as Marmalead, these tools help you find and analyze keywords for your store.

Not using the same word more often.

De-clumping is Etsy's search algorithms returning one or two buyer lists, regardless of how well the lists match the buyer's search, and Etsy does this process to ensure that a variety of stores appear in the Etsy search results.

You should not use the same basic keywords for more than one product because you will be competing with yourself in the Etsy search engine.

For example, if you are a seller of vintage dresses in your Etsy store, it will not be useful for you to use the word “old dress” for each product you will sell.

Instead, you have to be creative with the keywords, and diversify in each product, for example, “Old Moon Dress” “Old Thobe” “Old Flower Dress”.

Use all the tags in each list.

When you start listing your products on Etsy, you'll have to fill in certain fields, including the listing's title, category, and listing description.

These are mandatory fields, and Etsy considers outdated information in all fields when results are displayed in the search engine.

Although the tag section is not mandatory, including a variety of tags is very important, so you can refine your list for search.

You can use 13 tags, and it will be better for your listing to appear in the Etsy search engine if you use them all.

You have to think about how contrasts in buyers' areas affect how they search for a particular product, for example, if you sell "sandals" you can use "slippers" so that there is a greater chance of reaching shoppers from other countries, and you can guarantee long keywords Tail in your scores.

Important points to keep in mind when including tags on your Etsy list:

1. Do not repeat the same signs. Diversify the tags for your list to be able to display more products in front of shoppers.
2. Don't use a tag you've used before in themes. For example, if you sell silver and black scarf, and when you fill out the item attributes you include this, you don't need to add it as a tag.
3. Check for misspellings and plurals in your scores. In Etsy, the searcher will type in the root words, and it will also redirect the user who makes a misspelling.
4. Do not use signs in more than one language. Use the language you selected when you set up your store, Etsy will do the translation for you.

Keywords and front-loading lists.

The keywords you would like to be ranked at the beginning of each field when you create a new listing, include the important details of your Etsy store or product.

This will catch the buyer's attention and help Etsy's algorithms identify the products that most closely match the search terms.

When you attach a product for sale in the items list, you must know how to get the most important features of those items in the first words of the following places:

• Describe your product clearly at the beginning of the title of the product, and use keywords that a buyer can use when searching for that particular product.

• Etsy uses the first 160 characters of your product description to create the meta description for the listing page. This is the text that appears at the bottom of the title of your page in the Etsy search engine results. If your description is longer than 160 characters, you must include keywords For the product in the first 40 characters.

• Your store may contain a lot of dedicated sections, and this means that each section will have its own landing page, and it has its own title, and this is similar to the address of your store, the page titles are the ones that the buyer will see in the Etsy search engine and be linked to your store, and can The length of the section clouds should be 24 characters.

Renew your Etsy store listings regularly.

When you create a new list on Etsy, you will get a temporary boost in the search results, so that Etsy can know the extent to which shoppers interact with this particular list, and then it will determine the quality of that list.

For lists that are constantly updated, you will get a similar boost but relatively less, and this boost can last for a few hours or days, depending on how often certain products are searched in the list.

Etsy cautions against constantly updating the list, or re-attaching products that are not an effective SEO strategy for Etsy, but it is sometimes helpful to refresh certain lists at specific times.

During the holidays, for example, users search for specific products, and you can take advantage of this particular time to improve the products in your store in order to compete for them and give them an extra boost.

You also have to check the time of peak traffic, if you decide to renew your list manually, you have to do this in high traffic times, there are buyers on Etsy and they are shopping.

Promote your store.

You can link your Etsy store to your website or a personal blog, it will be useful for you to get other links, as most SEO algorithms seek relevant and interesting searches for the user. Here are some ways to place your store in other links:

1. Share the products that you want to sell on social media, you can do this easily, for example, use the Pinterest website.
2. You can connect with other bloggers or websites to display your Etsy store listings on their sites.
3. You can give a free product in exchange for blogger reviews about your product.
4. Communicate with Etsy store owners to share experiences of ways to promote products.
5. Set up a referral program for your store.

Provide a great experience for your customers.

One of the goals that Etsy aspires to be is to provide an excellent shopping experience to its customers, so you must place a store that is compliant with Etsy’s policies and a record of customer service in the store, this will increase your chance of appearing in high ranks in the Etsy search engine.

In order to make sure that you put your store in good standing with Etsy's policies, you must complete all sections of your store, this includes Shipping, About, Options You Accept Payment, Return and Replacement Policy, and Privacy Policy.

Stores with all of these sections will be ranked at the top of the Etsy search rankings, and have higher visibility.

You should also pay attention to the quality of customer service that you put in your store, this will significantly improve the search engines of your store on Etsy because the quick response to customers and treatment of product return or replacement problems and quick responses to negative comments will have a clear positive impact on search rankings.

Your ranking in Etsy's search results could be negatively affected by intellectual property rights or buyer disputes.

Final words to get you started on improving SEO Etsy.

Experience selling on Etsy will give you endless opportunities to be able to optimize for search engines and help customers get to your store listings easily.

No matter how you optimize your Etsy search engine, whether you are using keywords or improving customer service or policies, there are always new opportunities to make your store more searchable and successful.